The Year of Mobile Responsive Design

The new normal But of course it didn’t pass and it wasn’t a fad. Mobile responsive design continues to charge forward stronger than ever. In fact, Mashable has called 2013 “The Year of Responsive Web Design.” Yet, for all its accolades — and despite the backing of...

The 90/20 Rule?

Many are familiar with the 80/20 Rule; it’s been applied to everything from wealth to work. It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the...

The Different Types of Shots

Let’s begin with a quick rundown of basic shots and what they look like: LONG SHOT Generally speaking, a long shot will include the entire body of the subject or subjects. MEDIUM SHOT A medium shot will usually depict your subject anywhere from above the knees...

Appraising the Real Estate Video Market

Real estate shoppers have been sold on the concept of pre-qualifying their properties of interest via video for a long time now. But realtors have been slow to jump into the parade. Many realtors avoid online video marketing either due to costs, time restraints or the...