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Many are familiar with the 80/20 Rule; it’s been applied to everything from wealth to work.
It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the customers;” or even “80 percent of complaints are generated by 20 percent of the people.”

But for me, the 80/20 Rule misses the mark. That’s because the key to my company’s success can be credited to a business philosophy best described as the 90/20 Rule.

I have built a successful production business by offering clients like the Florida Reining Horse Association